GET
OUT THERE!
LEAN.MEAN.THIRTEEN
13 weeks. That’s just 3 months—or 91 days and a morning coffee, if you’re counting. And we are. Because that’s how long our Big Idea Process takes. The result? A disruptive brand or marketing campaign that’s ready to implement. Much faster and more responsive than those battleship-sized agencies. You’ve worked with those agencies before. It’s expensive and takes a long time to deliver.
BIG IDEA PROCESS
See our methodology for delivering a breakthough idea in record-breaking time.
CUSTOMER-CENTRIC CREATIVE
Option 1: Spend a year or moreresearching and speculating about the preferences of theoretical customers.
Option 2: Spend 13 weeks developing a breakthrough idea with a firm foundation—then get out there! Put your marketing in front of actual customers so you can measure reactions and preferences and adjust your campaign (and perhaps your product) accordingly.
DO THIS, MEASURE THAT
See the KPIs we can measure, report, and improve.
WHO CAN PUT A PRICE
ON GREAT CREATIVE ?
We can. And we do. It's never made any sense to charge an hourly rate for creative work. You shouldn't have to pay MORE if it takes us longer to come up with the killer idea. Hourly rates incentivize slower work and more billable hours.
We use an Agile methodology which uses fixed-fee time-boxed sprints to Collaborate-Learn-Adapt. Translated, that simply means we're not motivated by billable hours. We're hungry to develop disruptive ideas so you can quickly react and see progress toward measurable results.
PRINCIPALS WITH AGILITY
After over 24 years together, we've developed a dance that is spry and nimble. We take new clients that can move quickly with us. Those we believe we can deliver our absolute best work. Which is why the core team for every client is our core team. Sure, we have other top-notch, specialized talent. But when it comes to strategy and service, you get the best and most agile we have. Every time.
John Luginbill
Founder. CEO. Chief Strategist. Speaks around the country about strategies to strengthen sales, profits and reputation. Speaks around the office. Speaks with his two boys. Speaks a lot in general. The eternal optimist. Except about Old Yeller. Often quoted in places like the Wall Street Journal, Fox Business and Health Leaders, and elite marketing circles. Well… elite-ish.
Katrina Hess
Executive Creative Director. Strategic thinker. Volleyball player. Molto creativo. Spearheads strategies to stand out of the clutter. Asks questions others are afraid to ask. Which means she looks for answers others don’t have yet. And when she’s not talking with clients, she’s talking to herself. And listening intently. As usual.
Adrienne Payne
COO. Project manager. Culture fosterer. Cracker of the proverbial whip. Developed management system to complete projects 60% faster than the industry standard. Once waited in the car for over three hours at one of her daughter’s events. But never makes clients wait. The Swiss Army knife of marketing professionals. Flexible. Adaptable. Ticklish.
Kim Luginbill
CFO. President. Efficiency specialist. Producer. Director. Measures marketing results because she likes it. A driving force in maximizing clients’ profitability. Throws a mean dinner party. In a nice way. Yogette. The ultimate connector of dots. Related to John.
IS OUR APPROACH A GOOD FIT?
6151 Central Avenue
Indianapolis, IN 46220
(317) 684-7777